World Mining Congress
The World Mining Congress was formed in 1958 and is affiliated to the United Nations. It was set up to promote worldwide scientific and technological co-operation and information exchange in the fields of mining science, safety and environmental protection.
The 26th Congress was held in Brisbane in 2023 and the overall theme was “Resourcing Tomorrow: Creating Value for Society.”
Host
The congress was hosted by CSIRO – Australia’s national science agency and one of the largest and most diverse research organisations in the world. It employs over 5,500 people across 50 sites in Australia and internationally. It in the top 1% of global research institutions for 15 of 22 scientific discipline fields and in the top 0.1% for four fields including Geosciences and Environment & Ecology. CSIRO world-renowned successes include WiFi, the Hendra vaccine and polymer banknotes.
International cut through
There are many mining conferences that take place each year. Some of these are specific for particular interest groups, others are more general. WMC 2023 was more general and the program looked to the future of global mining and resources in a challenging environment.
We worked with CSIRO and the WMC 2023 Chair to establish an appropriate identity for the conference and one that reflected the core themes of technology, connection and transformation. Brand identity guidelines were developed and applied to a range of marketing material.
