Shag Rock
The music industry is constantly evolving with an endless flow of new voices filling the airwaves – all vying for attention... for example, on Triple J Unearthed at any time there are 99,000 tracks.
Standing out
Cutting through this melee takes a vast amount of hard work to perfect timing and rhythm in order for five school friends to stand out in the glut of boy bands. Shag Rock approached us to help with this – they had a great sounding name, but had not developed a cohesive brand identity.
Genuine
We ran a workshop with the band members to help understand their underlying nature. Our goal was to identify where their music sat and develop a strategy that would be along the lines of their central philosophy of being down to earth. Together we settled on a core brand concept based around everything that is ‘Genuine’. This formed a good basis to create strong branding and an identity to apply to CDs and branded merchandise.
Within three months the single ‘Champagne’ reached number four in the regional and Metro Charts and the band was propelled into a whirlwind of media appearances.
Andrew Wilson
Band Manager, Shag Rock
