BACKGROUND |
| ‘KMA Refrigeration & Air Conditioning Services’ had been operating for over twelve years. The business was well established and expanding – an electrical division was being planned for. This highlighted a problem with the company’s name which focused specifically on refrigeration and air conditioning services. The shortcomings of the name became the driver for a brand identity review. |
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WHAT WE DID |
| A survey of KMA customers revealed that the existing name was not well recognised. Within KMA itself the company name was becoming diluted: ‘KMA Refrigeration’ … ‘KMA Air Conditioning’ and ‘KMA Services’ these inconsistencies were defusing the impact of their brand. We recommended a name and identity change that would reflect the new direction of the company. Working with KMA, their managers and staff, we created something clean & crisp that would reflect their core values: ‘Navaska’ a made up word (loosely connected to a Swiss word for snow). The new identity was applied to a wide range of items and launched to coincide with the creation of the new division. |
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OUTCOME |
| “The Navaska branding has armed us with a new confidence in our marketing – it has helped raise our profile and we have been able to break into new sectors that we simply had not dreamed of operating in before.” Ross McLennan — Managing Director, Navaska |
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If you are interested in refreshing and revitalising your business call Charles Willmore on (07) 3262 2811, or send us an email. |
